Southern Discoveries Website Copy

A big, bold and beautiful website from one of the big players in the New Zealand tourism industry. The Southern Discoveries website was two-fold. Clever, persuasive and conversion copy to assist an audience through the purchasing process. And, a source of helpful, authoritative information for those still in the research phase. Copy was written for all pages of the website to meet buyers at every stage of the journey, as well as meeting Southern Discoveries' clear brand guidelines and standards.